CQ
CUSTOM QUALITY
Roofing · Lake City, MI
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About Us

Built on Honesty. Built to Last.

A Northern Michigan roofing company built on doing things the right way — even when it costs more, even when it takes longer, even when nobody's watching.

Free Estimate (231) 884-7151
Custom Quality Roofing crew at work
Our Story

A Roofer You Can Actually Trust.

Custom Quality Roofing was founded on a simple frustration: too many homeowners getting talked into projects they didn't need, with materials that didn't last, by contractors who disappeared after the check cleared.

We started with a different model. Local. Honest. Skilled. We hire experienced crews, pay them well, and give them the time and materials to do the job right. We don't push a replacement when a repair will do.

Today we serve Lake City, Cadillac, Traverse City, Manton, McBain, Kalkaska, and surrounding communities with the same approach we started with.

15+
Years Experience
600+
Roofs Installed
4★
Google Rating
10yr
Workmanship Warranty
Our Values

What We Stand For

Honest Assessments

If you don't need a new roof, we'll say so. Our reputation depends on telling the truth.

Premium Craft

Skilled crews. Premium materials. No shortcuts, ever. Manufacturer-certified installations.

Local Roots

Based in Lake City. Your neighbors are our neighbors. We'll be here for warranty calls 10 years from now.

Customer First

Daily updates. Photo documentation. Spotless cleanup. Communication you can count on start to finish.

Google Reviews

Real Words. Real Roofs.

From real homeowners across Northern Michigan. Verified Google Business reviews.

★★★★★

"Custom Quality did an amazing job on my roof! Very professional, cleaned up everything after and the work looks great. Highly recommend to anyone in the area."

K
Kaitlin P.
Lake City, MI
Google Review
★★★★★

"Had storm damage and they came out quickly, worked with my insurance company and got my roof completely replaced. The whole process was smooth and stress-free."

R
Randy M.
Cadillac, MI
Google Review
★★★★☆

"Great crew, great work. They replaced my entire roof in one day and you'd never know they were here — yard was cleaner than when they started."

D
Denise H.
Manton, MI
Google Review
★★★★★

"Very impressed with the quality of materials and the attention to detail. The standing seam metal roof on my garage looks fantastic. Will be calling them for my house next."

T
Tom B.
McBain, MI
Google Review
View All Google Reviews →
Let's Talk

Ready to Work Together?

Free estimates with no high-pressure sales tactics. Just honest assessments and clear pricing.

(231) 884-7151
Mon–Sat 7am–6pm
  • Free, no-obligation estimate
  • We climb the roof — no ground-only guesses
  • Itemized written quote, no surprise charges
  • Real-time alert sent to our team instantly
📅 Or Book a Time Online →

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